Amazon SES Click Tracking Adds Custom URL Paths for Mobile Deep Linking
Amazon Simple Email Service (SES) now supports custom URL paths for click tracking, simplifying mobile deep linking. A new `ses:custom-path` HTML attribute allows SES to pass path segments through tracking URLs, enabling mobile OS to match Universal Links or App Links. This feature allows users to leverage mobile deep linking capabilities without disabling critical engagement tracking. It requires a custom redirect domain with an Apple App Site Association or Digital Asset Links verification file.
Features (1) ›
- Support for custom URL paths in SES click tracking
Amazon SES introduces the `ses:custom-path` HTML attribute, allowing path segments to be carried through tracking URLs for mobile deep linking. This enables compatibility with Universal Links (iOS) and App Links (Android) while maintaining engagement tracking. The feature requires a custom redirect domain configured with an AASA or Digital Asset Links file.
https://aws.amazon.com/about-aws/whats-new/2026/08/amazon-ses-supports-customurl-deeplinking
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