AWS Partner Central integrates AWS Marketplace listings for co-selling
AWS Partner Central now allows partners to link existing AWS Marketplace solutions and products directly to co-sell opportunities, simplifying management and tracking. Previously, partners had to maintain separate solution sets, but this update enables associating up to 10 Marketplace Solutions and 10 Products per opportunity. This enhancement is now generally available in the AWS Console and via the AWS Partner Central Selling API.
- →Associate AWS Marketplace listings with co-sell opportunities
- →Programmatic access via AWS Partner Central Selling API
- →Improved opportunity tracking and fulfillment management
- →Requirement for opportunity progression
Features (2) ›
- Associate AWS Marketplace listings with co-sell opportunities
Partners can now directly associate existing AWS Marketplace solutions and product listings with co-sell opportunities in AWS Partner Central, eliminating the need for separate co-sell specific solutions.
- Programmatic access via AWS Partner Central Selling API
The capability to associate AWS Marketplace listings with opportunities is also available programmatically through the AWS Partner Central Selling API.
Enhancements (1) ›
- Improved opportunity tracking and fulfillment management
This integration allows partners to more effectively track fulfillment by linking their AWS Marketplace catalog to opportunities, supporting up to 10 solutions and 10 products per opportunity.
Notes (1) ›
- Requirement for opportunity progression
To advance an opportunity to the Committed or Launched stage, an AWS Marketplace Solution, AWS Marketplace Product, or Partner Solution must be associated.
https://aws.amazon.com/about-aws/whats-new/2026/07/aws-marketplace-co-selling-support/