Cloud Load Balancing: Google tag gateway for advertisers
Google Cloud now offers a Google tag gateway for advertisers, enabling website owners to manage and deploy Google tags via Cloud Load Balancing. This feature routes measurement traffic through your domain using a global external Application Load Balancer, enhancing data accuracy for advertising campaign optimization. It is now available for use, with detailed information provided in the documentation.
Features (1) ›
- Cloud Load Balancing
Google tag gateway for advertisers lets website owners host and deploy Google tags through Google Cloud. You can use a global external Application Load Balancer to route measurement traffic on your website through your domain for improved measurement data accuracy. This provides more reliable data for advertising campaign optimization. For more information, see Google tag gateway for advertisers .
https://docs.cloud.google.com/release-notes#May_19_2026