Gemini Adoption and Features in Southeast Asia
Gemini is experiencing record-breaking adoption in Southeast Asia, driven by its local language fluency and a young, tech-savvy population. The app is becoming an indispensable tool for work, study, and daily life, with users leveraging its multi-modal capabilities and creative generation features. Future developments include AI agents like Gemini Spark, integrated with Workspace tools, aimed at proactively managing tasks for users.
- →Young users drive adoption with extensive engagement
- →Gemini excels in local languages and multi-modal interactions
- →Creative and research uses are prominent
- →AI agents with Gemini Spark to proactively manage tasks
- →Gemini is speaking the language of Southeast Asia
Features (4) ›
- Young users drive adoption with extensive engagement
Younger digital natives, under 25, are leading Gemini app adoption in Southeast Asia. They exhibit higher engagement through more requests, longer conversations, and more detailed prompts compared to older age groups.
- Gemini excels in local languages and multi-modal interactions
Nearly 70% of prompts in Southeast Asia are in native languages, with Vietnam, Thailand, and Indonesia leading. Gemini is recognized as the best-performing LLM for Southeast Asian languages, and over 40% of requests use voice, photos, or video.
- Creative and research uses are prominent
Approximately 40% of Gemini queries involve generating new content, including images and music. Users also rely on Gemini as a research assistant for summarizing documents and as a thought partner for advice and recommendations.
- AI agents with Gemini Spark to proactively manage tasks
Gemini Spark is being rolled out to Gemini Advanced subscribers in local languages, transforming Gemini into an active partner that manages tasks. This AI agent is deeply integrated with Workspace tools like Gmail and Docs, working in the background to complete work.
Notes (1) ›
- Gemini is speaking the language of Southeast Asia
Gemini adoption in Southeast Asia is faster than any other Google app, with user numbers doubling in a year, largely due to its strong performance in local languages and a young demographic.
https://blog.google/innovation-and-ai/products/gemini-app/gemini-southeast-asia-report-2026/