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Google Cloud details how Uber leverages Cloud Interconnect for network reliability

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Google Cloud explains how Uber significantly enhanced network reliability and accelerated its cloud migration using application awareness on Cloud Interconnect. This enterprise-grade tool, for which Uber was an early design partner, allows classification and prioritization of critical application traffic across hybrid networks. The solution protects business-critical services from congestion, optimizes bandwidth, and reduces total cost of ownership, proving essential for managing large-scale data transfers and AI workloads. Its deployment provided Uber with a blueprint for operational continuity during high-traffic events.

  • →Addressing Network Reliability for Global Hybrid Cloud Operations
  • →Leveraging Application Awareness on Cloud Interconnect
  • →Key Features for Traffic Prioritization and Efficiency
  • →Uber's Business Value and Blueprint for Enterprises
Notes (4) ›
  • Addressing Network Reliability for Global Hybrid Cloud Operations

    Uber faced significant challenges ensuring network reliability and managing congestion during large-scale cloud migrations and for emerging AI use cases, often relying on costly and inefficient bandwidth overprovisioning to meet infrastructure needs.

  • Leveraging Application Awareness on Cloud Interconnect

    Uber partnered with Google Cloud as an early design partner for application awareness on Cloud Interconnect, an industry-first tool designed for prioritizing critical traffic across hybrid networks to ensure business continuity during congestion.

  • Key Features for Traffic Prioritization and Efficiency

    Application awareness allows classifying traffic into distinct classes using DSCP marking and queuing profiles, protecting business-critical applications via strict priority or bandwidth sharing policies. This ensures predictable low-latency for time-sensitive workloads and enables efficient bandwidth utilization, reducing the need for expensive overprovisioning.

  • Uber's Business Value and Blueprint for Enterprises

    By deploying this capability, Uber achieved immediate business value including enhanced business continuity, efficient bandwidth utilization, and the ability to confidently migrate strategic workloads to Google Cloud. This success provides a replicable blueprint for other enterprises facing similar hybrid cloud challenges.

Read the original announcement →

https://cloud.google.com/blog/products/networking/uber-de-risks-hybrid-ai-with-cloud-interconnect/

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