Snowflake Enhances Partner Network for AI and Agentic Enterprise Solutions
Snowflake has announced comprehensive updates to its Partner Network (SPN), designed to equip partners for the "agentic enterprise" era. These enhancements focus on providing more resources for building solutions, strengthening co-marketing infrastructure, and introducing a global, regionally-tailored tier structure. The changes, taking effect November 2, 2026, also require partners to adopt key Snowflake AI capabilities like CoCo, CoWork, and Cortex AI. This strategic investment aims to accelerate the delivery of differentiated, AI-driven solutions and exceptional customer outcomes.
- →Snowflake's Strategic Investment in Partner-Driven Agentic AI
- →Comprehensive SPN Updates to Boost Partner Building and GTM Success
- →New Requirements for Snowflake CoCo, Cortex AI, and Regional Tier Structure
Notes (3) ›
- Snowflake's Strategic Investment in Partner-Driven Agentic AI
Snowflake is deploying over $120 million into its partner ecosystem in FY26, doubling prior investments, to foster the development of "agentic enterprise" solutions. This commitment positions partners as central to building AI-driven workflows that move beyond answering questions to actively executing tasks autonomously across systems.
- Comprehensive SPN Updates to Boost Partner Building and GTM Success
The Snowflake Partner Network (SPN) is receiving its most comprehensive update in years, focusing on empowering partners to build differentiated solutions, effectively go to market, and scale globally. Changes include expanded demo and development credits up to 5x with annual expiration, alongside strengthened co-marketing infrastructure to provide partners with global visibility at major Snowflake events.
- New Requirements for Snowflake CoCo, Cortex AI, and Regional Tier Structure
To ensure alignment and drive customer outcomes, partners are now required to standardize on Snowflake CoCo for Data Cloud Services and embed Snowflake Cortex AI capabilities for Elite Data Cloud Product partners. Additionally, the global tier structure has been evolved to include regional zones, allowing international partners to unlock top program benefits with region-specific metrics.
https://www.snowflake.com/content/snowflake-site/global/en/blog/snowflake-partner-network-agentic-enterprise
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