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Airtel leverages Google Cloud Media CDN for flawless IPL 2026 cricket broadcasts

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announcement

Airtel partnered with Google Cloud to ensure flawless delivery of the IPL 2026 cricket broadcasts, serving millions of concurrent viewers. Utilizing Google Cloud's Media CDN, Airtel achieved 99.9% local delivery within India and a cache hit ratio exceeding 98% during the 74 matches. This architecture enabled consistent p99 latency below 300 ms, even with peak egress reaching several Tbps. The success highlights Media CDN's effectiveness for high-concurrency live streaming events through deep edge localization and proactive operational support.

  • Media CDN handles extreme concurrency for IPL 2026
  • Edge architecture ensures performance and efficiency
  • Proactive operational readiness and support
  • Blueprint for large-scale live broadcast
Notes (4)
  • Media CDN handles extreme concurrency for IPL 2026

    Airtel partnered with Google Cloud and Media CDN to manage live streaming for the Indian Premiere League, delivering hundreds of petabytes of data with peak egress of several Tbps during 74 matches.

  • Edge architecture ensures performance and efficiency

    Google Cloud's Media CDN provided deep local edge proximity and high cache efficiency, serving 99.9% of traffic locally within India and achieving a cache hit ratio over 98%. This resulted in consistent p99 latency under 300 ms.

  • Proactive operational readiness and support

    Airtel and Google Cloud established an integrated operational support model, including pre-tournament reviews, continuous telemetry monitoring, and dedicated match-day support for early detection and mitigation of issues.

  • Blueprint for large-scale live broadcast

    The successful IPL 2026 streaming demonstrates that extreme concurrency requires an integrated strategy across architecture, edge localization, and operational governance, setting a benchmark for live sports broadcasting.

Read the original announcement →

https://cloud.google.com/blog/products/media-entertainment/how-airtel-delivered-its-flawless-indian-premiere-league-2026-cricket-broadcasts/

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