aws AWS What's New ·

Amazon Connect Outbound Campaigns now in AWS Cape Town region

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feature

Amazon Connect Customer Outbound Campaigns now supports digital channels (SMS, WhatsApp, email) in the Africa (Cape Town) Region. This expansion enables businesses in the region to deploy proactive, personalized engagement campaigns for various use cases. The feature is available through the Connect Customer admin website and APIs, offering built-in analytics and event-based triggers.

  • Connect Outbound Campaigns expands to AWS Cape Town region
  • Personalized campaigns with analytics and triggers
  • Use cases and management
Features (2)
  • Connect Outbound Campaigns expands to AWS Cape Town region

    Amazon Connect Customer Outbound Campaigns digital channels (SMS, WhatsApp, and email) are now available in the Africa (Cape Town) Region. Businesses can now leverage proactive outreach capabilities for targeted engagement campaigns.

  • Personalized campaigns with analytics and triggers

    Organizations can segment customers and run coordinated campaigns across multiple channels. Built-in analytics track message engagement, and event-based triggers can initiate campaigns based on customer actions.

Notes (1)
  • Use cases and management

    Campaigns can be configured and managed via the Connect Customer admin website and Outbound Campaigns APIs. Supported use cases include service updates, promotional offers, appointment reminders, and product usage tips.

Read the original announcement →

https://aws.amazon.com/about-aws/whats-new/2026/07/connect-africa-cape-town/

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