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Amazon SES Adds Open and Click Tracking Overrides for Individual Emails

privacyawsgaengineer
feature

Amazon Simple Email Service (SES) now supports parameters to override open and click tracking directly within the SendEmail and SendBulkEmail APIs. This enhancement allows senders to enable or disable tracking on a per-API call basis, simplifying the management of recipient-level consent choices. It reduces configuration overhead by eliminating the need for distinct configuration sets for varying tracking preferences. This feature is particularly useful for meeting data protection requirements like GDPR and is available at no additional cost in all AWS Regions where SES operates.

Features (1)
  • Control Open and Click Tracking Per Email Send

    Amazon SES has added support for open and click tracking override parameters in its SendEmail and SendBulkEmail APIs. This allows senders to manage tracking preferences directly in the API call, overriding configuration set settings, which simplifies compliance with data protection requirements and reduces configuration overhead.

Read the original announcement →

https://aws.amazon.com/about-aws/whats-new/2026/08/amazon-ses-adds-open-click-tracking-override/

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