AWS Marketplace Storefront GA for Partners
AWS Marketplace Storefront is now generally available, allowing AWS Partners to launch their own branded solution catalogs on their websites. This simplifies cloud marketplace management for channel partners and ISVs, enabling customers to discover and purchase solutions more easily. The storefront offers no-code branding, automated deal workflows, and integrates with existing AWS billing, with availability across all AWS Marketplace regions.
- →Launch branded AWS Marketplace storefronts
- →Curated catalog on partner's own domain
- →Simplify marketplace business management for partners
- →Automate deal workflows and CRM integration
- →Availability across all AWS Regions
Features (2) ›
- Launch branded AWS Marketplace storefronts
AWS Marketplace Storefront is now generally available, enabling AWS Partners to create and deploy their own branded catalogs of solutions and services on their website or application.
- Curated catalog on partner's own domain
The storefront supports a curated catalog on the Partner's own domain, helping them maintain and strengthen customer relationships. This is especially useful for channel partners reselling multiple vendors' solutions.
Enhancements (2) ›
- Simplify marketplace business management for partners
Partners can configure a fully branded storefront with no code required, importing listings from AWS Marketplace and going live the same day. Transactions flow through AWS Marketplace billing, appearing on customer AWS invoices.
- Automate deal workflows and CRM integration
Partners can automate deal workflows with private offer templates, approval automation, and native CRM connectivity to tools like Salesforce and HubSpot.
Notes (1) ›
- Availability across all AWS Regions
This new capability is available in all AWS Regions where AWS Marketplace operates.
https://aws.amazon.com/about-aws/whats-new/2026/06/aws-marketplace-storefront/