AWS Partner Central adds funding for Business Value Realization
AWS Partner Central now supports the Business Value Realization (BVR) motion, offering funding for partners who drive customer adoption and business outcomes with AWS services. This new experience helps partners structure the customer adoption journey across defined stages, with AI agents generating weekly reports to identify risks and opportunities. Funding is automatically disbursed upon completion of stages, and the program is available to consulting, system integrator, and managed services partners with advance or premier tier status and a qualifying competency.
- →New Business Value Realization (BVR) motion in AWS Partner Central
- →Self-service enrollment and opportunity management
- →AI-powered adoption reports and recommendations
- →Automated funding disbursement
- →Eligibility requirements for BVR program
Features (4) ›
- New Business Value Realization (BVR) motion in AWS Partner Central
AWS Partner Central now supports the BVR motion, a new experience and funding program designed for partners driving customer adoption and business outcomes with strategic AWS services. The program helps structure the adoption journey across defined stages with funding tied to demonstrated value realization.
- Self-service enrollment and opportunity management
Partners can now enroll in BVR through a self-service registration flow in AWS Partner Central, nominate customer opportunities, and track customer progress through value realization stages.
- AI-powered adoption reports and recommendations
AI agents within AWS Partner Central generate weekly adoption reports that highlight progress, risks, and recommendations, assisting partners in identifying areas where customer users might be dropping off or how tooling adoption can be accelerated.
- Automated funding disbursement
When partners successfully complete stages within the BVR program, funding is automatically disbursed through the AWS Partner Funding Portal, eliminating the need for separate funding requests.
Notes (1) ›
- Eligibility requirements for BVR program
The Business Value Realization program is available to consulting, system integrator, and managed services partners. Eligibility requires an advance or premier tier status and a qualifying domain competency.
https://aws.amazon.com/about-aws/whats-new/2026/06/aws-partner-business-value-realization/