AWS Partners streamline co-sell deals with express private offers
AWS Partners can now automate pricing within co-sell workflows using express private offers. This feature allows partners to pre-configure pricing rules, enabling faster deal closure from opportunity to offer within minutes. This enhances partner visibility in AWS-led sales and speeds up customer engagement, with onboarding available via the AWS Marketplace Seller Guide.
- →Automate pricing for co-sell deals with express private offers
- →Customers receive personalized pricing from enabled partners
- →Partners gain visibility and engagement opportunities
- →Onboarding and co-selling resources available
Features (2) ›
- Automate pricing for co-sell deals with express private offers
AWS Partners can now use express private offers to automate pricing configuration within co-sell workflows. This allows for pricing rules, discount boundaries, and eligible products to be set once, accelerating the process from opportunity to private offer. Partners gain increased visibility in AWS-led sales and faster deal conversion.
- Customers receive personalized pricing from enabled partners
AWS sellers can invite customers to receive personalized pricing from partners with express private offers enabled. Customers can specify purchase requirements, contract duration, and configuration needs to receive a tailored offer based on partner-defined rules.
Enhancements (1) ›
- Partners gain visibility and engagement opportunities
This feature provides partners with customer contact details for follow-up and allows them to assist with offer acceptance. It gives partners increased visibility in AWS-led sales motions and the ability to engage with customers who have expressed purchase intent.
Notes (1) ›
- Onboarding and co-selling resources available
Partners can onboard their products to express private offers by following the AWS Marketplace Seller Guide. Additional guidance on improving visibility to AWS Sales is also available.
https://aws.amazon.com/about-aws/whats-new/2026/06/aws-partners-express-private-offers
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