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Google's Gemini and Pixel partner with five major football clubs

ai
announcement

Google has announced long-term partnerships for Gemini and Pixel with five major European football clubs: Arsenal, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain. Gemini will serve as the Official Consumer AI, providing fans with insights and interactive experiences to enhance match days. Pixel, as the Official Smartphone Partner, will facilitate exclusive behind-the-scenes content captured with its AI camera tools. A key focus of these collaborations is to amplify the visibility of women's football through equal partnership across men's and women's teams.

  • →Google's Gemini and Pixel partner with five top football clubs
  • →Gemini to enhance fan engagement with AI-powered insights
  • →Pixel to capture exclusive behind-the-scenes content
  • →Commitment to raising the visibility of women's football
Notes (4) ›
  • Google's Gemini and Pixel partner with five top football clubs

    Google has established long-term partnerships with Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain, designating Gemini as their Official Consumer AI and Pixel as their Official Smartphone Partner. These collaborations aim to integrate AI and mobile technology into the fan experience.

  • Gemini to enhance fan engagement with AI-powered insights

    Gemini will function as a personal assistant, offering supporters deeper match and club insights, proactive task handling, and precise historical data to enrich their understanding of the game. Its advanced agentic capabilities will help fans stay connected to critical moments and resolve debates.

  • Pixel to capture exclusive behind-the-scenes content

    Google Pixel will work with club media teams to capture raw, unfiltered moments and emotions behind the scenes using its camera with AI tools. This "Shot on Pixel" series will provide fresh, authentic perspectives for social media, and fans can customize Pixel devices with club wallpapers.

  • Commitment to raising the visibility of women's football

    A fundamental aspect of these partnerships is a commitment to closing the visibility gap in women's football by partnering equally across both men’s and women’s teams. Technology will be used to capture pitch-side action, produce content, and amplify the global reach of the women’s game.

Read the original announcement →

https://blog.google/products-and-platforms/products/gemini/google-gemini-pixel-football-club-partnerships/

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