Retail API rebranded to AI Commerce Search
The Retail Search feature within the Retail API has been rebranded to AI Commerce Search. This change aligns the intelligent AI search platform with the Gemini Enterprise for Customer Experience product suite, enhancing its capabilities for e-commerce use cases. This update is relevant for all users of the Retail API and its search functionalities.
Features (1) ›
- Retail API
Vertex AI Search for commerce, which has been previously known under the mame Retail Search, has been rebranded to AI Commerce Search in Gemini Enterprise for Customer Experience. An intelligent AI search platform customized for ecommerce use cases, AI Commerce Search now belongs to the Gemini Enterprise for Customer Experience product suite. For general product information, see AI Commerce Search on Gemini Enterprise for Customer Experience .
https://docs.cloud.google.com/release-notes#June_29_2026