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Amazon SES adds inbox placement and blocklist monitoring

observabilityawsengineer
feature

Amazon Simple Email Service (SES) now offers inbox placement metrics and blocklist monitoring for outbound email sending. This feature helps customers understand spam folder placement and proactively monitor domain/IP reputation on public blocklists, aiding in content optimization for better engagement. It expands on existing Virtual Deliverability Manager capabilities by providing visibility into spam folder placement, a previously unavailable metric. The new features are available globally where SES is supported.

  • →Inbox placement metrics now available
  • →Blocklist monitoring for domains and IPs
  • →Improved deliverability insights
  • →Features available globally
Features (2) ›
  • Inbox placement metrics now available

    Amazon SES now provides inbox placement rates, based on industry data samples, allowing customers to see the percentage of messages that land in recipient spam folders by sending domain and campaign.

  • Blocklist monitoring for domains and IPs

    Customers can now monitor if their domains and IP addresses are listed on public email sender block lists, providing awareness of potential deliverability issues.

Enhancements (1) ›
  • Improved deliverability insights

    These new features enhance SES's Virtual Deliverability Manager, adding visibility into spam folder placement and blocklist activity to help customers optimize content and maintain sending reputation.

Notes (1) ›
  • Features available globally

    Inbox placement rates and blocklist monitoring are supported in all AWS commercial regions where Amazon SES is available.

Read the original announcement →

https://aws.amazon.com/about-aws/whats-new/2026/05/amazon-ses-global-deliverability/

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