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AWS End User Messaging Adds Dynamic WhatsApp Flow Support

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feature

AWS End User Messaging now supports dynamic WhatsApp flows, allowing businesses to create rich, interactive experiences directly within the chat interface. This feature enables end-users to complete tasks like appointment booking or transactions without leaving WhatsApp, enhancing user engagement and conversion. Developers can build flows using Meta's starter templates or customize them from scratch, leveraging real-time HTTPS endpoint calls for personalized steps. The capability is available in all regions where End User Messaging Social is offered, manageable via console or APIs.

Features (1)
  • Enable dynamic WhatsApp flows for interactive experiences

    AWS End User Messaging now allows businesses to build dynamic WhatsApp flows, enabling rich, interactive experiences directly within WhatsApp conversations. This eliminates the need for end-users to navigate to external websites for tasks like bookings, lead generation, or transactions. Flows can be designed from Meta's templates or customized, supporting real-time HTTPS endpoint calls for personalization and managed via console or APIs.

Read the original announcement →

https://aws.amazon.com/about-aws/whats-new/2026/09/aws-end-user-messaging-whatsapp-dynamic-flows

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