AWS Details Strategic Partnership with Upwind in Security Hub Extended
AWS explains its decision to integrate Upwind, a cloud security competitor, into the Security Hub Extended program to provide customers with expanded choice and simplified adoption. The partnership delivers runtime-first protection that complements existing AWS capabilities, emphasizing a 'better together' approach for comprehensive security stacks. This collaboration has already driven significant customer activity and deal closures with a flexible commercial model. Both companies plan further integration, including AI workload protection and multi-cloud VM coverage.
- →Upwind's runtime-first cloud workload protection
- →Rationale for partnering with a competitor
- →Enhanced integration across the security stack
- →Flexible commercial model and proven momentum
- →Future roadmap for expanded protection
Features (1) ›
- Upwind's runtime-first cloud workload protection
Upwind provides eBPF-based sensors that deliver real-time visibility into workload behavior, including process activity, network connections, and API calls. This runtime-first approach helps security teams reduce alert noise by focusing on active risks rather than static posture vulnerabilities.
Enhancements (2) ›
- Enhanced integration across the security stack
Security Hub Extended facilitates seamless integration between Upwind and other security solutions like Chainguard and Splunk, offering a connected experience from build-time to production. This multi-way partnership enables unified triage and eliminates the need for custom integration work.
- Future roadmap for expanded protection
Upwind plans to expand its offerings to include AI workload protection for monitoring model behavior and agent tool calls at runtime, along with Windows Server VM coverage across multiple clouds. Deeper integration with Security Hub's correlation engine will also enrich attack-path intelligence automatically.
Notes (2) ›
- Rationale for partnering with a competitor
AWS details its strategic choice to integrate Upwind, a direct competitor in cloud security, into Security Hub Extended, driven by strong customer demand. This decision prioritizes customer choice and simplified adoption of best-of-breed security solutions within the existing AWS relationship.
- Flexible commercial model and proven momentum
Upwind is available through Security Hub Extended with pay-as-you-go pricing, a single AWS bill, and no long-term commitment. Private Offers are also available for committed-pricing agreements, allowing customers to aggregate spend across partners. The partnership has already driven multi-million dollar deals.
https://aws.amazon.com/blogs/security/we-invited-a-direct-competitor-into-security-hub-extended-heres-why/
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