AWS Entity Resolution adds record-level confidence scores for ML matching
AWS Entity Resolution now provides record-level confidence scores for its Machine Learning-based matching workflows. This enhancement offers a per-record signal of model confidence, enabling customers to apply differentiated thresholds and qualify more records for downstream activation. The change facilitates larger addressable audiences, improved lead conversions, and maintains compliance-grade match transparency with audit-ready evidence. This functionality is available in all AWS regions where the service operates, with no schema changes required for incremental ML workflows.
Features (1) ›
- Record-level confidence scores for ML matching
AWS Entity Resolution now provides individual confidence scores for records within ML-based matching workflows. This allows users to apply differentiated thresholds to qualify more records for downstream activation, improving addressable audiences and lead conversions.
https://aws.amazon.com/about-aws/whats-new/2026/09/entity-resolution-record-confidence/
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