AWS WAF adds AI traffic monetization for bots
AWS WAF now offers AI traffic monetization, a new capability allowing content owners to set prices, accept payments, and grant access to AI bots accessing their APIs and content. This feature utilizes an HTTP 402 response for machine-to-machine payments, with initial integration via Coinbase and upcoming support for Stripe. It enables differentiated pricing and revenue analytics, and is available at no additional charge for AWS WAF customers.
- →Monetize AI bot access to content and APIs
- →Differentiated pricing and analytics
- →Configure pricing and policies in AWS WAF console
- →Availability and getting started
Features (2) ›
- Monetize AI bot access to content and APIs
AWS WAF introduces AI traffic monetization, a Bot Control capability that lets you price, meter, and collect payments from AI bots and agents accessing your content and APIs. It returns an HTTP 402 Payment Required response with pricing and license terms, and verifies proof of payment at the edge.
- Differentiated pricing and analytics
Publishers can apply differentiated pricing based on agent identity and intent, such as charging different rates for verified AI search crawlers versus unverified or training crawlers. Revenue analytics are available in the AWS WAF console alongside the AI traffic analysis dashboard.
Enhancements (1) ›
- Configure pricing and policies in AWS WAF console
You can configure pricing through the AWS WAF console, define AI bot or agent policies based on verification status, and receive payouts in stablecoins. Initial integration is with Coinbase's x402 Facilitator, with Stripe and Machine Payments Protocol support coming soon.
Notes (1) ›
- Availability and getting started
AI traffic monetization is available to AWS WAF customers at no additional charge, with standard AWS WAF charges applying. The capability is available in all edge locations where AWS WAF Web ACLs are associated with Amazon CloudFront distributions. You can get started via the AWS WAF console or Developer Guide.
https://aws.amazon.com/about-aws/whats-new/2026/06/aws-waf-ai-traffic-monetization/