AWS Elemental MediaTailor Adds Yield Optimization for Amazon Ads Demand
AWS Elemental MediaTailor now provides Yield Optimization, a new capability for server-side ad insertion during livestreams. This feature automatically monetizes unused ad inventory by filling ad breaks with Amazon Ads demand, generating revenue at no additional cost or infrastructure. It is available exclusively to publishers enrolled in the Amazon Publisher Services (APS) Streaming TV program. Publishers can configure the feature via API or Console, benefiting from brand safety controls and performance visibility in CloudWatch and the APS Publisher portal.
Features (1) ›
- Automated Yield Optimization for Ad Inventory
AWS Elemental MediaTailor now offers Yield Optimization, which automatically monetizes unused ad inventory using Amazon Ads demand during server-side ad insertion for livestreams. This capability is designed for large-scale live events, offering low latency and fast response times to maximize ad fill, and includes features for brand safety and publisher control over ad categories and price floors. It is available at no additional cost to publishers in the Amazon Publisher Services Streaming TV program in all AWS Regions where MediaTailor is offered.
https://aws.amazon.com/about-aws/whats-new/2026/09/mediatailor-yield-optimization/
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