AWS Elemental MediaTailor now supports Low-Latency HLS ad insertion
AWS Elemental MediaTailor has added support for Low-Latency HTTP Live Streaming (LL-HLS) ad insertion using HLS Interstitials. This enhancement allows video providers to seamlessly insert ads into low-latency live streams while maintaining reduced viewer latency. The service achieves this by referencing ads as a separate playlist, ensuring every viewer receives a cacheable playlist and moving the ad decision server call off the manifest request path. This capability is ideal for live sports, news, and interactive formats where low latency is critical, and is available in all AWS Regions where MediaTailor operates.
Features (1) ›
- Enable Low-Latency HLS Ad Insertion with HLS Interstitials
AWS Elemental MediaTailor now supports Low-Latency HTTP Live Streaming (LL-HLS) ad insertion, allowing video providers to insert personalized ads into low-latency live streams. This is achieved using HLS Interstitials, which reference ads as a separate playlist, ensuring cacheable media playlists at the CDN edge and sustaining low-latency playback at scale.
https://aws.amazon.com/about-aws/whats-new/2026/09/aws-elemental-mediatailor-low-latency-hls-ad-insertion
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